Unearthing good
ideas, articulating
them beautifully.


A decade spent in brand and advertising agencies such as Rufus Leonard and Wolff Olins taught me the importance of rigour, purpose and setting direction. My subsequent years at The School of Life, creating educational content rooted in philosophy and therapeutic theory, taught me the true power of words. The right message at the right time can change deeply-held beliefs and inspire new behaviours.

I write with sincerity and vitality, and bring a proactive, positive attitude to every project. I hold qualifications in Creative Writing, Business Psychology, and Fashion Marketing.

How I can help

Strategy

When you have a communications challenge and the best way to proceed is unclear. I can show you new ways to frame and deliver your message for maximum impact.

Copywriting and editing

When you have the content but lack the capacity or the confidence to write it beautifully. I can take the task off your hands and present back creative options or a polished piece, whatever is best for you.

Facilitation

When disparate ideas and opinions need to be distilled into something everyone can agree on. I can create briefing and on-boarding materials or facilitate workshops that get your project where it needs to be.

What my clients say

  • “Lucy is a fantastic collaborator and because of her attentive and astute nature always nails the brief. Always looking to ensure that her work lands as intended, Lucy will look for feedback and make any tweaks necessary to create our perfect comms package.”

    Lucy Shenton, Head of Learning and Development Products, Future Talent Learning

  • “Lucy has been a great help to our team, she has taken the time to understand the tone we want to use for our marketing materials, ensures she has understood our requests and delivers quality content in line with our schedule and needs.”

    Rosalind Hibbert, Business Development Manager, Dot Dot Dot Property Guardians

  • "Lucy is a consummate professional who helped us construct our professional voice. Super responsive, meticulous and creative, we now communicate in a way that we never before thought possible.”

    Prof Dr Andreas Liefooghe,
    Founder, Operation Centaur

  • “I really enjoy working with Lucy. Each and every time, I have been so impressed not only with her skill around language and copy itself, but also her research savviness, and her ability to step into complex situations and get straight to the heart of the need.”

    Monique Centrone, Semiotics Lead, Cultural Intelligence and Semiotics at Ipsos UK

  • “We’ve worked with Lucy on marketing content from articles and campaigns to core brand messages. She intuitively understands the needs of each project, and consistently creates compelling and persuasive copy to drive engagement with our audiences. Lucy has been invaluable to us and we couldn’t recommend her more!”

    Alice James, Senior Marketing and Communications Executive, Dot Dot Dot Property Guardians

Selected past projects

Ipsos are global leaders in market research and public-opinion polling. The challenge in every project is to communicate complex insights and research findings in a way that feels human and compelling. For the cultural intelligence, semiotics and behavioural science teams, I have successfully found the right tone and words to land these insights, and their implications, with real impact.

Ipsos
Behavioural science,
Cultural intelligence,
Semiotics
2022 – Current

Future Talent is a forward-thinking and progressive B-corp providing professional training on a vast array of topics from emotional intelligence to vocational skills. In all their communications their aim is to inspire long-lasting change. I work with the content team to produce inclusive workshop materials, engaging homework tasks, memorable book-synopses and supportive email messages.

Future Talent Learning
Learning and development
2022 – Present

Dot dot dot is a purpose-led B-Corp that finds guardians for empty properties with the aim of helping address the housing crisis. Such important and political messages require a very specific tone in order to resonate, not alienate. I worked with the business and marketing leads to define their brand and service propositions, and campaign strategy. I also regularly write client and public facing blog posts.

Dot dot dot
Property guardianship
2022 - Present

Operation Centaur
Equine-assisted therapy and well-being retreats
2023

Operation Centaur is a groundbreaking centre for equine-assisted psychotherapy. The founder wanted his brand to reveal the power of the interactions he sees between his clients and the horses, to express the force of the changes he witnessed. I created a tone of voice and descriptive language that would do just that, enabling Operation Centaur to resonate with, and help, more people.